With the overhaul from marketing campaigns; can movies suffer in quality? What do I mean? Say a movie comes out with three trailers, all containing different footage, along with set photos, interviews, commercial ads, etc. Would this not ruin the potential "Shock factor?" I know I personally feel as though movie marketing campaigns are under some strange illusion that we, the viewers, have forgotten about upcoming blockbusters. With constant casting news, Set photos, Commercial ads, teasers, trailers, and interviews; what is truly left to our imagination before our viewing?
I remember the days when a movie got one trailer and maybe one interview from the director or lead actor on the film. Nowadays, however, movies get a million different ways to advertise. I believe it is due, in large part, to the exposure social media provides. The marketing ploy in every sense is brilliant. It does what it sets out to do; generate buzz. Social media is sent into a frenzy with every new detail released. A part of me loves it because it fuels heated, passionate discussions on our podcast. This is the side of the argument I would call my "Fan boy side"
The second half of me hates these marketing strategies. Let me explain why. It leaves nothing to the imagination. Now, do not get me wrong, you can still fully enjoy a movie even if half the plot has been revealed. I would call this half my "Kids Imagination" side. Where my head is in the clouds, imagining every variable of the movies with the small amount of detail given.
There are a handful of movies out there that have great marketing plans, such as, Deadpool and Ant-Man. Both movies managed to generate buzz without revealing details of the movie. Deadpool sent Ryan Reynolds to the streets to interact in public in character. Deadpool also made comedy skits that aired as commercial ads. Ant-Man built billboards and miniature signs all of Los Angeles as part of a cool ploy to peek their target audiences interest.
You have polar opposite examples of what I mean by over-marketing. These examples consist of Batman vs Superman, Suicide Squad, and Captain America: Civil War. Each movie have release an absurd amount of set photos,teasers, and trailers. Even a couple of articles that leak bits and pieces of information of the movies that help fit together like pieces to a puzzle. The more information you release, the more pieces the audiences have now acquired, in turn paints a clear picture.
This brings me back to my original question; With the overhaul from marketing campaigns; can movies suffer in quality? Along with that question what side of this argument are you on? Fan Boy or Kid Imagination?